content production pipeline

drive sales with user-generated content that converts

Let me handle your user-generated content production pipeline from start to finish, with my network of vetted creators. I'll take care of everything from designing the brief to managing the creators to delivering an exceptional final product.

services

Let me take care of all your content needs so that you can focus on what you do best.

Here are some example content services that I can provide:

Lifestyle videos
Direct response videos for paid ad campaigns
Commerical-style Reels
TikTok-style videos with transitions
Whitelisting
Voiceovers
Still life images: product and lifestyle photography and editing
Travel content: written, still, and video
Concepting, scriptwriting (co-writing or solo) & storyboarding
and more!

packages

PILOT

We'll kick off with a pilot project so that we can make sure that UGC is a good fit for your content needs and then we can scale from there. Here is an example pilot project:

Who: 10 UGC creators

Deliverables: 20 Reels & 20 Stills altogether, minimum (sometimes the creators send more). Each creator will deliver 1 video and each video will have 2 hooks and 2 stills.

Cost for Content: $100/ creator ($1,000 total)

SCALE

After the pilot is launched, we'll decide which creators we want to work with on the scale round and or sign new ones.

Who: 15 UGC creators

Deliverables: 30 Reels + 30 Stills altogether (1 month of content published on a daily cadence)

New creators will deliver 1 video with 2 hooks and 2 stills
Creators from the pilot will deliver 3 videos with 2 hooks and 2 stills

Cost for Content:

New creators will be paid $100 for 2 posts
Creators from the pilot will be paid $400 for 6 posts
The total cost will be anywhere between $2,000 to $3,000

my fee

I charge an hourly rate of $85/ hour for the following services:

Help choose products and create a strategy for a consistent look and feel for your brand’s social
Create a content brief including trending hooks
Create contracts (if needed)
Source UGC creators from our vetted pool
Collect, edit, QA, and organize content

These services are estimated at 6 hours for the PILOT program and 12 hours for SCALE, but this is essentially an a la carte list for you to choose from.

about ugc

what is ugc?

UGC stands for User-Generated Content and is REAL content created by REAL consumers.

You may be noticing your social media feeds filled with real life testimonials of brands and products and wondering why brands are doing this. Its because it works!

Don't believe me? Here are some statistics to help you decide:

79% of people say UGC highly impacts their purchasing decisions
Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision
UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average
UGC results in 29% higher web conversions than campaigns or websites without it
Consumers on average spend 5.4 hours per day with user-generated content

HOWEVER - As few as 16% of brands have a strategy regarding user-generated content - so jump on this now and get ahead of the game

why ugc?

Over the last decade, marketers have seen unprecedented ease of programmatic advertising and social media influencers willing to sell anything and everything for a contract. While quite lucrative for those who cashed in, consumers now trust brands and high-profile influencers less than ever.

So let your customers speak for you!

Latin man wearing sunglasses with an aperol spritzer and a panama hat and a Zara bad and a Louis Viutton handbag

case study

adidas

I created and produced the content for adidas's Holiday campaign that launched adidas on TikTok, using a combination of paid creators and my friends. I kept the creative brief as loose as possible to give the creators full creative autonomy, while still providing ample instruction so that they could deliver content in alignment with adidas messaging, brand voice, and with our Give Joy Give Sport campaign. I was present for all except for 1 video so the creative process was collaborative in real time. adidas put $201,865.26 behind this campaign and it drove 58,679,325 impressions, 41,478 leads, and 522,539 clicks.