user experience
I'm a dynamic designer by nature. I design content from creative conception to publishing. I am a master at repurposing assets across all mediums, platforms, and channels - nothing is created for a singular purpose, and everything can be redesigned for something else. I have designed websites, a B2B accelerator program, and multitudes of social media posts.
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Over the past 8 months, however, I have taken an elevated interest in design - learning how to use it for practicality rather than just aesthetics. I am currently pursuing Google's UXD certification and will complete it in November 2022.
I'm designing a brand identity and style guide, a website, and an app for both a Kentucky-based bourbon brand, a Carbon Emissions marketplace company, and a Colombian fashion brand.
alchemist accelerator program
Alchemist Accelerator is a venture-backed B2B accelerator focused on accelerating the development of early-stage ventures that monetize from enterprises. When the pandemic hit we had to retrofit the program to go from fully in-person to fully online. I lead a team of 5 to redesign the learning modules, the weekly events, and the larger cohort-based events such as Demo Day. Our network redesign entailed corraling 30,000 investors, mentors, coaches, and CEOs. Click below to check out Alchemist Accelerator.
Offset
The product:
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Offset’s mobile app is a marketplace where people
can purchase carbon offsets.
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Project duration:
September - October 2022
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The problem:
We don’t know what kind of design would appeal to people who would offset their carbon emissions, so we don’t know how to design an app or user flow for them.
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The goal:
First, we need a design that appeals to the people who would potentially be willing to pay to offset their carbon. Second, we need a user-flow that will educate and engage users enough to purchase carbon offsets, as well as share the information in the app with their friends and family.
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My role and responsibilities:
I led the UX research and the app design. I co-crafted the user research surveys with the CEO, and concepted and created the app design, and well as created the full prototype.
The product:
​
Offset’s mobile app is a marketplace where people
can purchase carbon offsets.
​
Project duration:
September - October 2022
​
The problem:
We don’t know what kind of design would appeal to people who would offset their carbon emissions, so we don’t know how to design an app or user flow for them.
​
The goal:
First, we need a design that appeals to the people who would potentially be willing to pay to offset their carbon. Second, we need a user-flow that will educate and engage users enough to purchase carbon offsets, as well as share the information in the app with their friends and family.
​
My role and responsibilities:
I led the UX research and the app design. I co-crafted the user research surveys with the CEO, and concepted and created the app design, and well as created the full prototype.
The product:
​
Offset’s mobile app is a marketplace where people
can purchase carbon offsets.
​
Project duration:
September - October 2022
​
The problem:
We don’t know what kind of design would appeal to people who would offset their carbon emissions, so we don’t know how to design an app or user flow for them.
​
The goal:
First, we need a design that appeals to the people who would potentially be willing to pay to offset their carbon. Second, we need a user-flow that will educate and engage users enough to purchase carbon offsets, as well as share the information in the app with their friends and family.
​
My role and responsibilities:
I led the UX research and the app design. I co-crafted the user research surveys with the CEO, and concepted and created the app design, and well as created the full prototype.
mona monet
Mona Monet is an online clothing boutique that offers internationally inspired looks for the haute bohemian. Our brazen roots have taken us to 6 of the 7 continents, where we have seen first-hand how the beautiful women of these different cultures look and feel their best, and we have taken something from each one. Our style is inspired by our lives as haute bohemians, our eternal identity as citizens of the world, the places we have been, and where we still want to go.
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The first step in creating our company was creating a brand. We curated a personality, driven from the original of our products and how we wanted to communicate with our target market. We designed a logo, color palate, visual style guide and personality based on the message that we wanted to convey to our audience. Click below to see the guide.
I designed the entire Mona Monet website in Figma and then built it on Shopify. Everything was mobile-optimized and all images and videos on the website are from our photoshoots, which I directed and produced. We have since closed the site down but I have documented some website visuals - click below to check them out!​
old Louisville whiskey company
The product:
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Old Louisville is an app where whiskey traders can send samples to each other. ​
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Project duration:
September - October 2022
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The problem:
Buying and selling alcohol across state lines is illegal, but whiskey hunters like to taste each other's supplies and would love to have a way to do it with people outside of the immediate proximity. ​
The goal:
To create a marketplace where whiskey connoisseurs can trade samples of each other's supplies. ​
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My role and responsibilities:
I led the UX research, created the brand book, and designed the app. I co-crafted the user research surveys with the CEO, and concepted and created the app design, and well as created the full prototype.
