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Bamboo Leaves

Experience

MUTED FLAMBOYANT

Content Strategist & Producer

May 2022 - Present

Social Media Management, Mission Rock: Conceptualizing and executing entire social media for San Francisco's newest neighborhood, Mission Rock, in partnership with Tishman Speyer, the San Francisco Giants, and the Port of San Francisco. Acting as principal photographer and videographer for real estate and interior design content creation and lifestyle shoots. Managing strategic partnerships and producing events with all local businesses, influencers, and community members. 

Integrated Marketing, El Sur: Conducted full audit of San Francisco empanada company to find highest-ROI wins to focus our marketing efforts. Currently executing on UX, CX, SEO, and the editorial strategy. 

UGC, DTC and Tourism & Hospitality Brands: Strategizing, producing, and creating DR and organic content for DTC brands. Working with my creator network to produce a more diverse editorial, scale production, and fill the market gap. Creating on-site content for hospitality brands such as Kimpton Hotels and the California State Tourism Board. Hand-selected out of thousands of applicants as a hospitality pro planner at The Nudge.

 

Copywriting, Alibaba & Primer: Copywriting rapid-test direct response social media campaigns for a TikTok ad agency and writing for SEO-optimized content for Alibaba's blog.

DRIPDROP ORS

Content Strategist & Producer

February - May 2022

Advanced DTC marketing objectives by conducting competitor analysis, creating cross-functional processes, concepting, templatizing, crafting, and managing content production and creator partners on a per-audience basis, setting goals, measuring success and adjusting plans accordingly. Wrote TikTok strategy for launch and content production, collaborated on brand style guide, audience personas, and messaging.

ADIDAS​

Performance Marketing Manager - Paid Social & Display

April 2021 - January 2022

Yielded 3x ROAS on $1m adidas holiday campaign by launching adidas performance marketing on TikTok. Acted as a liaison between adidas and the influencers to craft creative briefs and negotiate contracts. Conceptualized, sourced, filmed, and edited content for the campaign using influencers, creators, and industry best practices. Managed adidas North America lower-funnel strategy and execution, constantly testing and optimizing for both top- and bottom-line growth of our channels.

 

ALCHEMIST ACCELERATOR

Program Manager, Community Manager & Head of Strategic Partnerships​

February 2020 - June 2021

Increased cohort fundraising amounts by ~+10%, and +30% connections by managing rotating accelerator programs, coordinating and nurturing a community of 30k B2B start-ups, mentors, venues, strategic partners, & alums. Manage support ops to design, execute & moderate all events, and MC the quarterly 3-day Founder Collective.

SHUTTERFLY

Social Media Marketing Specialist 

2019 - 2020

Delivered a +12% YoY revenue by managing cross-functional marketing projects and driving roadmap. Briefed, monitored, & kicked off campaigns, working with pricing to optimize messaging across all social. Generated >$1m managing influencer campaigns and executing content calendar & media for owned campaigns.

MONA MONET

Founder, Content Strategist & Creator

2016 - 2020

Sold $30k+ inventory by designing, branding, & launching a women’s online clothing boutique. Managed team of 15 and designed & implemented campaigns, end to end. Develop influencer, ambassador & internship programs, and strategic partnerships. Directed full-day photoshoots, wrote blogs, ran email marketing, design & video production. Brokered brick & mortar partnership, and eventual sale of the company.

FREELANCE

Content Strategist & Creator

2016 - 2020

Astrograph, Content Strategist: Increased email-generated revenue by 15% by AB testing and optimizing campaigns. Isolated greatest ROI opportunities through content audit. Optimized marketing plan and created & syndicated email drip campaigns.


Node App, Content Strategist: Increased website traffic by 22% through creation and syndication of weekly blogs on influencer marketing. Monitored competitors and found SEO opportunities using SEMRush.


Leads Ngin, Content Creator: Increased clients’ organic rankings & generated leads by researching SEO keywords, managing editorial cal, creating content for lead gen.

Southeast Asia Backpacker Magazine, Content Creator: Traveled through 10 countries in Southeast Asia creating content for the magazine’s 10-page centerfold, representing the magazine in meetings with shareholders and local media.

Bamboo Leaves

education

University of California, San Diego 

Master of Global Policy & Strategy

June 2016

Quantitative-heavy Master’s degree with a focus on writing policy, data collection,implementation, and visualization, impact evaluation, geospatial statistical analysis, Spanish language, and managerial, business, and international economics. Designed an impact evaluation for USAID and completed 2-year Quantitative Methods & Applied Statistics certificate (STATA).

Bamboo Leaves

skills

CONTENT & MARKETING:

Content Strategy, Design and Production, Writing and Storytelling, Community & Strategic Partnerships, Marketing Analytics & AB Testing, Social Media, Adobe Suit, Photography & Videography, Photo & Video Editing Apps

DESIGN:

User-Centered Design, Customer Journeys, Content Frameworks, Figma, Learning Sketch & Adobe Xd,  Web and Mobile Design, Distilling Complex Topics into Digestible Content, Designing Content for Educational Products

 

PROGRAM:

Managing a Large Network of up to 30,000 People, Cross-Functional Team Management, Program Content Design, Creating & Modifying Processes, Events & Moderating, Team Management, Contract Negotiation 

DATA ANALYSIS:

STATA, Excel, Pivot Tables, SQL, R, Google Analytics, ArcGIS/Google Earth Engine, Statistical Analysis

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