content creation
( user-generated content )
UGC and social media marketing
Nice to meet you, I'm Courtney!
I have experience creating content for world-famous brands like adidas, and brands as small as my own women's clothing boutique, Mona Monet. I'm the exact target market for the brands that I work with, so I understand marketing from both the brand and the consumer side. I know what customers need to hear in order to trust a brand enough to convert, and I know how to create that content.
My resources extend beyond just my home studio. I have a team in Medellin, Colombia that I work with when we need high-level production, and I use friends and other creators when we need to stay local.
I only create for brands and products that I truly love. This way my enthusiasm is authentic and resonates with the brand's audience. I specialize in food and beverage, CPG, travel, home, and experiences - in San Francisco or far away.
I've also been helping brands strategize against the production, storytelling, and dissemination of their content for the last 7 years. Read more about my experience with content strategy here.
about ugc
what is ugc?
UGC stands for User-Generated Content and is REAL content created by REAL consumers.
You may be noticing your social media feeds filled with real life testimonials of brands and products and wondering why brands are doing this. Its because it works!
Don't believe me? Here are some statistics to help you decide:
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79% of people say UGC highly impacts their purchasing decisions
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Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision
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UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average
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UGC results in 29% higher web conversions than campaigns or websites without it
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Consumers on average spend 5.4 hours per day with user-generated content
HOWEVER - As few as 16% of brands have a strategy regarding user-generated content - so jump on this now and get ahead of the game
why ugc?
Over the last decade, marketers have seen unprecedented ease of programmatic advertising and social media influencers willing to sell anything and everything for a contract. While quite lucrative for those who cashed in, consumers now trust brands and high-profile influencers less than ever.
So let your customers speak for you!
case studY
adidas
I created and produced the content for adidas's Holiday campaign that launched adidas on TikTok, using a combination of paid creators and my friends. I kept the creative brief as loose as possible to give the creators full creative autonomy, while still providing ample instruction so that they could deliver content in alignment with adidas messaging, brand voice, and with our Give Joy Give Sport campaign. I was present for all except for 1 video so the creative process was collaborative in real time. adidas put $201,865.26 behind this campaign and it drove 58,679,325 impressions, 41,478 leads, and 522,539 clicks.
featured in
eater sf
The San Francisco Giants, Tishman Speyer, and the Port of San Franciso featured my photography in their press release for retailer Quik Dog's announcement as part of the Mission Rock project, due to open in 2024.
During the social media launch of this rpess release, reporters from the San Francico chronicle found out about the partnership and broke the story through one of my Instagram Reels.
UGC samples: Images
(scroll to the right to see more)
UGC samples: video
travel & Hospitality
Who I've Worked With
Services
Using myself as a model in my home studio is easiest and quickest, but I use friends, including men, as well. And if we want to scale I can tap into my teams in California and Medellin, Colombia
These are just some ideas - I'm open to suggestions!
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Lifestyle video
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Branding video
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Commerical-style video
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TikTok-style videos with transitions
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Organic or paid content
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Whitelisting
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Voiceovers
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Still life images: product photography and editing
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Travel content: written, still, and video
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Concepting, scriptwriting (co-writing or solo) & storyboarding
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and more!
